At the intersection of a conflict that finds us wondering how to responsibly support the brands—both big and small—that have often supported us through the philosophical mechanisms of empowerment, expression, community, inspiration, and so forth, resides a gigantic question mark that seems only to get bigger as the weeks proceed, the quarantine persists, and the pandemic grows more catastrophic. The schools of thought tethered to this conflict are many ranging from those that encourage conscious consumption from the small businesses you like (if you can) to those that reinforce the risk at which we put the various hands that must touch the product in order to get it from brand to you.
I don’t know what the correct response is, but I do know that I care to support, sustain (even celebrate) the labels that have been there for me when I’ve needed them. This doesn’t have to mean commerce, as Harling aptly pointed out in an e-mail conversation we recently published, “Small things add up. Engagement/community/awareness is a form of value, even if it’s not as tangible as money in the bank. It still matters, especially because it can have a cumulative effect.” It also does not supersede the urgency with which we can all donate something.
And thus, a good thing, I think, that we can do right now is to make you aware of which brands are doing what to support who (be it an organization or themselves) and how. Below you’ll find a list of designers, which we will be updating in real time, with links to their sites and brief summaries of their efforts. Do with this information whatever you want and above all else, stay safe.
—Leandra
Oh! Before you scroll on: We’re going to be updating this story regularly as more brands do more good things. This post was last updated on Friday 6/12.
Brands contributing to relief efforts
June 12:
Brooklinen – Donating to Black Lives Matter, Campaign Zero and Act Blue Bail Funds, and are matching employee donations to these causes.
Café Forgot – 100% of total sales from Café Forgot’s Donations shop will go to Black Lives Matter.
Eileen Fisher – $25,000 donation to the Loveland Foundation and a $25,000 donation to the NAACP Legal Defense Fund.
Frankie’s Bikinis – Donating 20% of sales from their Pride collection (launching Wednesday 6/17) to the Stonewall Community Foundation.
Glossier – Committing $500K in the form of grants to Black-owned beauty businesses.
Staud – 10% of online sales will be donated to Color of Change.
La Ligne – 25% of online sales will be donated to the NAACP.
MAC Cosmetics – Pledging $250K to nonprofit organizations fighting racial injustice and a 500% match to employee donations.
Milk Bar – Added a donation widget to their checkout page: customers can elect to donate to Black Lives Matter or The Innocence Project.
Rent The Runway – Participating in 15% Pledge and are dedicating 15% of their inventory to Black-owned businesses.
Sephora – Participating in 15% Pledge, dedicating 15% of their inventory to Black-owned businesses.
Vernon François – Donating 35% of online sales to organizations dedicated to the fight of racism and injustice for entire month of June.
Noto Botanics – Donating a portion of profits of the Agender Oil to civil rights-based organizations.
Sunwink – Donated $5,000 to the NAACP Legal Defense Fund and 100% of sales from their Hibiscus Mint Unwind Tonic to the Marsha P. Johnson Institute.
Peter Do – 100% of net profits from website sales to be donated to Black-founded organizations and frontline charities for the entire month of June.
Lou Dallas – 50% of sales from the End Militarism tee will go to Black Lives Matter.
Stefan Cooke – 100% proceeds from vintage Bugatti bags to Marsha P. Johnson Institute.
Mented Cosmetics – Donating a portion of every sale to support protestors around the country for entire month of June.
Marques’Almeida – 20% of every purchase will be donated to Black Lives Matter.
Fleur du Mal – 10% of sales will be donated to Know Your Rights Camp Legal Defense Initiative.
Citizens of Humanity – Donating 100% of the retail selling price from website sales of masks to various causes fighting injustice for the month of June.
AGOLDE – Donating 100% of the retail selling price from website sales of masks to various causes fighting injustice for the month of June.
Jacqueline Loekito – Donating 25% of the profits of the “Love Unites US” T-shirt to The Okra Project.
May 29:
Erdem – Donating 100% of net profits from the limited-edition face masks to the National Emergencies Trust Coronavirus Appeal.
Staud – For every set of three masks sold, Staud will be donating a set of three masks to the Downtown Women’s Center in Los Angeles.
The Company Store – For every post shared on Instagram following the brand’s guidelines, The Company Store will donate $10 to Ronald McDonald House New York.
Repossi – Donating all proceeds from their exclusive new Berbere Chromatic ring to CARE.
Brooks Brothers – Using three of their factories in the U.S. to make personal protective equipment for first responders.
DKNY – Donating net proceeds from sale of The Essential Tee to NYC COVID-19 Emergency Relief Fund.
Greats – Donating $15 from every order to City Harvest, with new customers getting 20% off with code ‘NEWSNEAKS20.’
Olivela – Donating 20% of purchases to Save the Children, while offering 20% off first orders with code ‘MEMORIAL20.’
Otherland – Donating 10% to the Food Bank for NYC, while offering 10% off with code ‘SUNSHINE’
Parachute – Every time a customer buys a pack of five face masks, Parachute will donate five face masks to those in need through Baby2Baby and The Bowery Mission.
New Balance – Has committed $2 million in non-profit grants in response to the COVID-19 pandemic to support local, regional and global communities.
Dyson – Producing ventilators called the CoVent, with 5,000 devices to be donated to help in the international effort to save COVID-19 patients.
Away – Donating more than 12,000 pieces of personal protective equipment to hospital workers in New York City; donating 100% of net proceeds from the sale of each Partner Mini to GlobalGivings’ Coronavirus Relief Fund; and providing additional funding to New York’s God’s Love We Deliver.
Uncommon Goods – Donating 100% of net profits from the Rainbow Face Coverings to NYC Health + Hospitals.
Paula’s Choice – Donating $50,000 to the COVID-19 Solidarity Response Fund for World Health Organization.
May 15:
Pyer Moss – Pyer Moss has set aside $10,000 to get supplies for medical workers while also converting their NYC office into a donation center to store the supplies. Using local factories, Pyer Moss is creating 1,000 mask covers to send directly to front line workers. With the help of Jen Rubio, Pyer Moss has also donated $100,000 to help small creative businesses.
Totokaelo – 15% of proceeds from the Totokaelo Logo Hoodie will be donated directly to Mary’s Place. Plus up to 40% off sale.
TOMS – TOMS will be donating one-third of net profits to their Global Giving Fund in support of long standing giving partners Americares, Crisis Text Line, International Medical Corps, Partners in Health, and WaterAid.
Tombolo – During the month of May, 100% of the sales from the Save the Children x Tombolo shirt will go to support Save the Children’s COVID-19 relief fund.
May 8:
OOKIOH – Donating 10% of net proceeds to the Garment Worker COVID-19 Emergency Relief Fund and also part of the Brands x Better initiative.
Sonia Boyajian – Donating 15% of every sale to My Friend’s Place.
16Arlington – Donating 100% of the proceeds from their ‘FORTE’ T-shirt to the NHS and Protezione Civile Italiana.
May 1:
Cuyana – For every gift purchased from Mother’s Day Gift Guide through the end of May, the brand is donating 10% of all proceeds to Every Mother Counts. Additionally, Cuyana is donating 100% of proceeds for every Mini Travel Case purchased.
Lapima – 30% of proceeds on sunglasses in their Mother’s Day curation will be donated to NGO Gerando Falcões.
CAMP Collection – For every purchase, CAMP has been donating to people on the frontlines and to essential businesses.
Crown Affair – 10% of all sales will be donated to No Kid Hungry.
Michael Stars – Donated $10,000 from One-Size Tee purchases to One Fair Wage’s Service Workers Emergency Fund and have committed to donate another $10,000 to various organizations. Also producing non-medical masks for healthcare workers to LA Protects and other health clinics. Half of the ~1,000 masks produced a week will be donated to the healthcare workers and half will be sold on the website.
Nili Lotan – Launched Nili Lotan Giving Back which features pieces from previous seasons, discounted at up to 60% off. At the end of the month, they will donate 10% revenue to a charitable organization, changing monthly. The first will be NYU Langone Hospital.
April 24:
Rowing Blazers – Donating 10% of proceeds from all online orders to Direct Relief and offering 10% off with code ‘BRANDSXBETTER’ through May. They are also launching face masks, made from leftover scraps of blazers, suiting, and shirt fabric. A handful of masks will be directly donated to workers at NYC’s Food Bank, and the rest are available on the site now, either to purchase or donate.
KES NYC – For every mask purchased by a customer, KES is meeting that with a 1+1 match in mask donations. The masks are available for purchase online. The first 500 of these masks were donated to Montefiore Medical Center in New York and the next 20,000 cotton and silk masks will be donated to medical centers and organizations providing aid to homeless New Yorkers.
Prabal Gurung – Donating 3M manufactured N95 respirator masks to New York hospitals and frontline medical workers in partnership with The COVID Foundation. Plus, the option to donate on their site here.
Polkadot England – A portion of all sales will be donated to the CDC’s Emergency Response Fund.
PatBO – 10% of all online sales will benefit Feeding America for the month of May.
La Perla – Donating 10% of proceeds to the COVID-19 Solidarity Response Fund. 10,000 masks have been donated to the brand’s hometown, Bologna, and 10,000 masks have been donated to the Porto City Hall Field Hospital.
April 17:
Parachute – Every time a customer buys a pack of five face masks, Parachute will donate five face masks to those in need.
Boll & Branch – Customers who use the code ‘GOODNESS’ will get 10% off anything from the bath collection, and Boll & Branch will donate an additional 10% towards the production of mattresses for pop-up hospitals around the country.
Clare V. – Making and distributing non-medical masks made from deadstock fabric to those in need by taking suggestions from customers of organizations in their local communities that are in need. Also offering free shipping and delivery for all orders.
Parade – Donating $1 to Feeding America for every photo tagged in underwear (Parade or not) that Parade is tagged in for the #ParadeTogether initiative, using the hashtag and tagging Parade.
Catbird – $10 of the purchase price of our Mother of Pearl Love Token is given to Direct Relief and $10 from the purchase price of the The Light You Shed Token is given to the Women’s Prison Association.
Veronica Beard – 80% off select styles with a portion of proceeds from each sale going back to the Veronica Beard Gives Back partner, Good+Foundation.
Henning – $50 per Hudson Jacket sold will be donated to the Food Bank for New York City.
April 10:
LoveShackFancy – Donating 300 masks to frontline workers.
La Ligne – Beginning this week and lasting for the duration of quarantine, La Ligne will offer 15% off sitewide and will donate 15% of total sales to a different charity each week, including Baby2Baby, World Central Kitchen, and Roar NY.
Edie Parker – 15% of sales will be donated to Feeding America, Citymeals on Wheels, and No Kid Hungry.
Lingua Franca – $100 donated to the Food Bank for New York City for every sweater purchased.
Cult Gaia – Offering 10% of sales to No Kid Hungry, plus 20% off almost everything with code GIVEBACK.
Collina Strada – Making masks for Masks4Medicine, a group of New York City doctors who started an Instagram account to ask people to donate unused masks or to sew fabric masks. Collina Strada offers a fabric mask with every purchase from the website.
Roxanne Assoulin – For every Remind Yourself bracelet sold, 10% of proceeds will be donated to the COVID-19 Direct Relief Fund.
Greats – Until April 30, Greats is donating $15 to City Harvest with every order, plus get 25% off site-wide with code ‘COLLECTIVE25.’
Fleur du Mal – Launched the Fleur Gives Back campaign to benefit COVID-19 health care workers. 10% of proceeds from online sales will go to NYC Health + Hospitals.
Alexander Wang – 20% of proceeds from the Alexander Wang Vault pop-up online archive shop will be donated to the United Nations Foundation’s COVID-19 response fund in support of the World Health Organization.
Patou – Introduced #PatouGether, launching an organic sweatshirt and T-shirt with 100% of the proceeds donated to the WHO’s Covid-19 Solidarity Response Fund.
April 3:
Rosie Assoulin – Take 20% off all full-priced items on site using code ‘WELOVEYOU!’ Send your order confirmation and they will donate 15% of net sales to your choice of charity.
Tibi – An online sample sale at up to 50% off. The Tibi warehouse has also set aside 1,000 pieces for you to nominate a worker to which you’d like to send an outfit by tagging @tibi on Instagram or completing the form here.
RIXO – Donating 10% of profits from rixo.co.uk to Age UK; RIXO launched a ‘Stay at Home’ T-shirt, of which 50% profits will go to NHS Charities COVID-19 Urgent Appeal.
Tanya Taylor – Creating 5,000 non-medical grade masks for distribution to NYC hospitals. 100% of site donations will go directly to the creation and distribution of more masks. Website archive sale with styles up to 60% off and with every purchase made, they will produce and donate 5 more masks.
Viva Aviva – 20% of all online sales will be donated to Food Bank NYC.
SVNR – Donating 50% of web sales to Meals on Wheels to provide food for the elderly.
Khaite – Stay at Home Sale, save 40% on select styles. Khaite is also donating $10,000 to the nonprofit organization Baby2Baby, which is on the ground providing essential items to children and families impacted by the COVID-19 pandemic. Additionally, for the next 30 days, Khaite will donate 10% of khaite.com sales to Baby2Baby.
Staud – 10% of all proceeds from Hand-Painted Pet Portrait Bags will be donated to Muddy Paws Rescue.
Brinker & Eliza – Donating 10% of the profits from all purchases to the Domestic Workers Coronavirus Care Fund plus receive 15% off site-wide until 4/30 with the code ‘OneLove.’
The Nue Co. – Donating 30% of all proceeds (inclusive of their 600% increase in immunity-boosting products) to Hospitality in Action in the UK and direct donations to small businesses in NYC on a rotating basis.
Pamela Love – The designer is making jewelry from home out of polymer and selling them with 100% of the proceeds going No Kid Hungry.
Donni – Donating 15% of all proceeds to LA Food Bank, which distributes food and other essential items to children, seniors and families in need.
AGL – Donating 30% of online sales to support the medical staff in the region of Marche where the company has its headquarters and factory.
Sleeper – For the entire month of April, the brand’s blue merchandise will be 40% off, and 20% of those sales will be donated to civic organization Happy Today.
Koio – 35% off merchandise sample sale. A percentage of sales will go to the Red Cross and Food Bank NYC (details here).
Linda Farrow – 10% of online sales from a curation on their site will go to the COVID-19 Urgent Appeal through April.
Lele Sadoughi – Donating 5% of proceeds to Meals on Wheels.
Everybody.World – Bundles added to Factory Flea from which 25% of each sale will go to Rainy Day Fund to cover the lost wages of factory workers who can’t work from home.
Universal Standard – Offering a free piece from the Foundation collection to every doctor, nurse, and medical worker who wants one, while supplies last.
Fivestory – Take 15% off first full-priced order, 15% of all proceeds will support the WHO’s Covid-19 relief efforts.
Coco Shop – 20% of proceeds to Feeding America plus 10% off your first order
Loup – 15% of proceeds to Meals on Wheels
Still Here – Donating 20% percent of sales to local NYC food bank Sephardic Food Fund.
Wol Hide – Shibori dyed tee proceeds are being donated to the Philadelphia food bank Philabundance.
Brands offering discounts
June 12:
The OUTNET – Up to 80% off.
SSENSE – Up to 70% off.
Altuzarra – Up to 60% off.
Sachin & Babi – 40% off all sale styles with code “404U.”
May 29:
Shopbop – Up to 40% off hundreds of new sale styles.
MATCHESFASHION – New items added to sale.
SSENSE – Increasing their sale discount from 50% off to 60% on Monday June 1.
Need Supply – Spring Sale with up to 50% off.
Kirna Zabete – New Season Markdowns up to 60% off.
Tibi – Up to 50% off Resort 2020 collection plus their new Friday Finds section featuring items up to 80% off updated every Friday.
Topshop – Up to 60% off all summer dresses.
Stuart Weitzman – 30% off sandals with code ‘NUDIST30’ until June 1 and up to 50% off Summer Sale until June 27.
ALDO – 50% off original price on select styles until June 26.
Macy’s – 30% off for the Macy’s Friends and Family Sale plus 15% off beauty with code FRIEND from June 10-21.
Saks Fifth Avenue – Up to 70% off Father’s Day Gifts from May 27 until June 21.
Verishop – Up to 50% off on designer women’s fashion until May 31. Celebrating first birthday on June 1 with three weeks of sitewide sales.
ABC Carpet & Home – Post-Memorial Day Sale offering 20% off site-wide and free shipping until June 14.
May 15:
The OUTNET – Up to 70% off.
Urban Outfitters – 40% off summer essentials with code ‘WARMUP.’
Alice & Olivia – Online sample sale with up items up to 80% off until 5/25.
Kate Spade – 30% off when you spend $150+ with promo code ‘NEWYOU.’
Adidas – Get 30% off accessories with promo code ‘BASICS.’
Lululemon – Up to 50% off women’s items.
SSENSE – Up to 50% off.
Need Supply – Up to 40% off.
James Perse – Up to 75% off.
HAY – 15% off select chairs.
Del Toro – Sample sale with up to 65% off select styles.
Innika Choo – Flash sale on site.
May 8:
Shopbop – Up to 40% off.
Pixie Market – Take 20% off everything with code ‘SPRING20.’
Nordstrom – Up to 50% off through 5/11, 6 a.m. PT.
Moda Operandi – 30% off best-sellers with code ‘BEST30’ at checkout.
Dermstore – 20% discount on clean makeup from Jane Iredale with code ‘JANE0520.’ Ends 5/12.
The Container Store – Up to 30% off Select Closet Collections.
Adidas – 30% off select Adidas Originals shoes with code ‘STYLE.’
Carbon38 – Up to 75% off select styles.
Levi’s – 70% off closeout styles. Ends 5/11.
Realisation – 25% off sale with code ‘FLOWERPOWER.’
Modcloth – Extra 30% off sale items.
Ray-Ban – 20% off everything.
ThredUP – Up to 50% off your first order with code ‘NEW.’
May 1:
Verishop – Ongoing sales throughout May including a Mother’s Day sale with 15% off Items with code ‘LOVEMOM15’ and 25% off women’s full priced items from 5/7-5/10 with code ‘MAY25.’
OhSevenDays – 15% off site-wide with code ‘OHSTAYHOME.’
Luisaviaroma – 25% off SS20 womenswear with code ‘JOY25’ until May 4.
MATCHESFASHION – 15% off new customers first orders with code ‘NEW15.’
Stuart Weitzman – 30% off with code ‘EXTRA30’ until May 6.
Brooklinen – 20% off site-wide.
Frame – Sample sale up to 80% off.
J.Crew – Up to 60% off.
West Elm – Up to 60% off.
Intermix – Up to 50% off sale.
Mansur Gavriel – 20% off select styles.
Monogram – Buy a sweatshirt and get a free solid tee with code ‘BREEZY’ at checkout.
April 24:
Sephora – Robust sale section on site.
Madewell – Extra 50% off sale with code ‘BIGTIME.’
April 17:
Wolf & Badger – Up to 50% off.
Goop – 20% off select styles in THE STAY HOME SALE.
Totokaelo – 30% off site-wide.
April 10:
Emily Dawn Long – 10% discount on all online orders using code ‘THANKYOU10.’
Veda – New items added to sale section, plus get an additional 25% off with code ‘FRIENDOFVEDA.’
Sies Marjan – Up to 40% off archive sale.
3.1 Phillip Lim – Up to 75% off archive sale.
Opening Ceremony – Up to 50% off select styles.
April 3:
Susan Alexandra – 20% site-wide applied at checkout plus complimentary domestic shipping.
Lisa Says Gah – New loungewear added to sale section on site.
Batsheva – Free shipping on US orders and a robust sale section.
Pretties – Loungewear and intimates selection curated on site.
Terry T – Free express shipping on all orders within Australia with the code ‘STAYHOME’ at checkout.
Ciao Lucia – 20% off the site with code ‘STAYHOME20.’
Brother Vellies – Orders placed will ship in 3-5 business days. Complimentary ground shipping is available for orders over $100 within the US.
Knickey Underwear – Free Shipping on US Orders over $60.
Parade – Save 20% on select styles.
Kule – Free shipping and returns.
Rachel Comey – Up to 60% off sample sale.
Rebecca Minkoff – Up to 40% off.
Big brand donations of note
Estée Lauder – Donating $10 million to the NAACP and other racial equality organizations over the next three years. – Estée Lauder Company
Nike – Nike will partner with nonprofit Good360 in the United States and local organizations across Europe to donate more than 140,000 pieces of footwear (including 30,000 pairs of Nike Air Zoom Pulse), apparel and equipment globally, totaling more than $5.5 million in value, to health-care workers in the hardest-hit global cities. – Nike
Louis Vuitton – Will re-purpose American workshops to produce non-surgical cloth face masks to aid in the battle against Covid-19 within the United States with the goal to create hundreds of thousands of masks. – Louis Vuitton
The Tiffany & Co. Foundation – $1 million commitment to COVID-19-related causes, allocating $750,000 to the COVID-19 Solidarity Response Fund for the World Health Organization, powered by the UN Foundation, and $250,000 to The New York Community Trust’s NYC COVID-19 Response & Impact Fund. Tiffany & Co. will also match employee donations to any qualified nonprofit organization supporting COVID-19 relief, dollar for dollar. – The Tiffany & Co. Foundation
Mayhoola – The parent company of Balmain, Valentino, and Pal Zileri will donate €1 million to the French charity La Fondation Hôpitaux de Paris – Hôpitaux de France. – Mayhoola
The Ralph Lauren Corporate Foundation – Ten million dollar commitment to help teams, partners and communities impacted by the novel coronavirus pandemic. – RalphLauren.com
Gucci – Two million euro pledge to fight the COVID-19 pandemic. – Gucci.com
Armani – Giorgio Armani has pledged to donate a total of 2 million euros to Italy’s Civil Protection and various Italian hospitals – Armani.com
MAC Cosmetics – Will distribute $10 million to 250 local organizations across the globe supporting COVID-19 relief efforts – MacCosmetics.com
Prada – Prada S.p.A is financing the ICUs of three new hospitals in Milan. The Italian company has also reconfigured its factory in Perugia to produce 110,000 masks and 80,000 medical garments that will be delivered to Tuscan hospitals on April 6. – PradaGroup.com
LVMH – Using the manufacturing facilities of its perfume and cosmetics brands to process large amounts of hydroalcoholic gel, which it will distribute free of charge to health authorities in France. It has also promised to donate 40 million face masks. – LVMH.com
AG – AG has committed to donate $1 million to COVID-19 LA County Response Fund to help support community clinics and hospitals across the county. – AG
Aritzia – All profits will go to the Aritzia Community Relief Fund to pay employees and support their families through this challenging time. – Aritzia.com
Feature Image Via Tibi.
MR Thoughtline is here! We’re sending out daily text messages to light up your phone and consequently your day. Click to subscribe.
